Khet Bachaao Abhiyaan - Rabi 2026 Khet Bachaao Abhiyaan (KBA)-Rabi 2026 is a nationwide campaign running from 22 October to 30 November 2026. It promotes soil health, balanced fertiliser use, and sustainable agriculture across 34 States and Union Territories, over 700 districts and 50,000 villages, targeting around 50 lakh farmers. Key priorities include balanced nutrient management, natural farming, crop residue management, crop diversification and climate-resilient agriculture. The campaign envisages 4,150 teams involving KVKs and ATMA, supported by over 12,000 scientists and ATMA functionaries. The initiative seeks to conduct 50,000 field demonstrations and 11,750 structured training sessions. The campaign projects a social media outreach of 1.5 crore farmers, with an envisaged expansion of overall digital outreach to 2.5 crore. Key Objectives of Khet Bachaao Abhiyaan - Rabi 2026 The campaign aims to encourage farmers to adopt location-specific, science-based practices that improve input-use efficiency and support climate-resilient agriculture. Balanced Nutrient Management: Promote General Fertiliser Recommendations (GFR) based nutrient management and the 4R Principle of fertiliser use - Right source, Right rate, Right time, and Right place. This method ensures balanced, efficient fertiliser use aligned with Rabi crop requirements. Natural Farming: Encourage the adoption of natural farming through awareness campaigns, capacity building, demonstrations and farmer-to-farmer learning.Integrated Nutrient Management (INM): Promote INM and the use of suitable organic and biological inputs through awareness, capacity building and demonstrations. Crop Residue Management: Promote sustainable residue management and discourage crop residue burning in Punjab, Haryana, Uttar Pradesh and Madhya Pradesh through Information, Education and Communication (IEC) activities. Crop Diversification: Strengthen oilseed and pulse production, encourage crop diversification and promote the productive use of rice-fallow areas through awareness, capacity building and demonstrations. Climate-Resilient Agriculture: Implement location-specific contingency plans in drought-affected areas of Maharashtra, Karnataka, Telangana, Andhra Pradesh and Rajasthan to support climate-resilient crop and resource management. Awareness of Agricultural Schemes: Create awareness about government schemes related to agriculture and their benefits. Integrated Pest Management and Pesticide Stewardship: Promote awareness of pesticide quality and safe use, encourage Integrated Pest Management (IPM) and safe, need-based, label-compliant pesticide use, and discourage indiscriminate application. Institutional Roles and Responsibilities The campaign envisages 4,150 teams involving KVKs and ATMA. More than 12,000 scientists and ATMA functionaries are expected to help implement it. Through ATMA and ICAR, the campaign aims to reach approximately one crore participants. Other State Departments and Agencies: Support and facilitate campaign activities, as relevant to their respective mandates, through coordinated engagement by departments and agencies responsible for horticulture, soil and water conservation, irrigation, animal husbandry, rural development, cooperatives, Panchayati Raj, environment, agricultural marketing and allied sectors. Farmer Producer Organisations (FPOs), Self-Help Groups (SHGs), Primary Agricultural Credit Societies (PACS), Custom Hiring Centres (CHCs) and Progressive Farmers: Support local mobilisation, peer learning, demonstration visits and dissemination of validated advisories among farmers. Media and Communication Partners: Facilitate the dissemination of approved campaign messages through local media, community radio, WhatsApp, Kisan Sarathi and other appropriate communication platforms, while ensuring the accuracy and verification of agronomic information shared with farmers. Source: PIB