World AMR Awareness Week (WAAW) is a global campaign that is celebrated annually during November 18 - 24. Antimicrobial resistance (AMR) Antimicrobial resistance (AMR) occurs when bacteria, viruses, fungi and parasites change over time and no longer respond to medicines, making infections harder to treat and increasing the risk of disease spread, severe illness and death. As a result of drug resistance, antibiotics and other antimicrobial medicines become ineffective and infections become increasingly difficult or impossible to treat. A global action plan to tackle the growing problem of resistance to antibiotics and other antimicrobial medicines was endorsed at the Sixty-eighth World Health Assembly in May 2015. One of the key objectives of the plan is to improve awareness and understanding of AMR through effective communication, education and training. Theme for 2025 - Act Now: Protect Our Present, Secure Our Future. This theme underscores the urgent need to take bold, united action to address AMR. AMR is already harming our health, food systems, environment and economies. It’s not a future challenge. It is happening now. Drug-resistant infections are increasing, yet awareness, investment and action are still falling short. This call to action urges all stakeholders, including governments, civil society, health-care providers, veterinarians, farmers, environmental actors and the public to translate the political commitments into tangible, accountable, life-saving interventions. To “protect our present and secure our future”, we must prioritize long-term investment and strategic action in the human, animal and environmental health sectors. Strengthening surveillance, ensuring equitable access to quality medicines and diagnostics, fostering innovation and building resilient systems all require long-term commitment and resources. Investment in AMR action is a smart move for a safer, healthier future. Whether it’s a hospital administrator setting up an antimicrobial stewardship team or a farmer adopting sustainable waste management practices, every action counts. No matter your role – whether shaping policy, delivering care, protecting ecosystems or raising awareness, “Act Now: Protect Our Present, Secure Our Future” is a shared responsibility. Together, we can keep antimicrobials effective and build a healthier, more sustainable world for the generations to come. Source : WHO