The Archaeological Survey of India (ASI) is a premium government agency that has 3696 monuments under its protection which are spread throughout the country. These monuments not only exhibit the rich cultural heritage of India but also play a significant role in fostering the economic growth. ASI had launched the “Adopt a Heritage 2.0” (Apni Dharohar Apni Pehchan) programme on 4th September 2023. The programme seeks collaboration with the private/public sector companies / trusts / societies / NGOs etc. through their CSR funding who intend to provide, develop, and maintain ‘amenities’ at centrally protected monuments and sites. Objectives The objectives of the program are: To develop visitor enabling infrastructure in and around- CPMS and sites. To create, develop, provide and maintain amenities in CPMS and sites To promote cultural and heritage value of the nation while creating social awareness To Generate employment opportunities and support livelihoods of local communities To provide avenue to the private sectors to partner with the Government to for promotion of India’s rich heritage through the vehicle of CSR Benefits of participation Long Term CSR Objectives Meet your corporate social responsibility objectives with a 5-year partnership which may be extended for another 5-year term based on performance review Tourism and Economic Activities Well maintained sites attract more tourists, leading to economic benefits of the surroundings Brand Awareness Lakhs of visitors, both local and foreigners, visit these monuments every year Implementation A four-pronged framework of the amenities has been conceived with a view to promote overall development of the centrally protected monuments and sites. These four buckets are Hygiene- Toilets ,Drinking Water ,Baby Care Room, Waste Management Accessibility-Barrier free access, Signage, Wi-Fi Facility Safety -Parking, First Aid ,CCTV surveillance ,Lighting & Illumination ,Cloak room Knowledge-Sales Counter, Interpretation tools, Cultural/ Light & Sound Show, Greening How to apply? Interested prganisations can submit the letter of intent along with a vision statement, an action plan, an implementation plan, and the proposed value addition for the selected monument online at https://indianheritage.gov.in/ Interested organisations can contact at adoptaheritage.asi@gov.in. for any inquiries and assistance. Source : ASI