VisioNxt

VisioNxt is a Fashion Forecasting Initiative of the National Institute of Fashion Technology (NIFT). It aims to foster healthy global competition and elevate Indian culture and design to new heights globally. 

Mission

Its mission is to identify, map, and analyse geo-specific trends, reflecting India's positive plurality, cultural diversity, and socio-economic nuances while collating comprehensive trends and insights. 

VisioNxt initiative will foster healthy global competition and elevate Indian culture and design to new heights globally.

Utility to the stakeholders

• India's entry into the forecasting space offers multiple advantages: it reduces dependence on global forecasting agencies, provides unique insights into Indian fashion consumers, integrates India’s strength in information technology with textiles, and combines artificial and human intelligence.
• The initiative empowers users to design, produce, and launch consumer-focused, targeted collections for this diverse nation. ‘Paridhi will mark the launch of VisioNxt's first inclusive fashion trend forecast and a web portal to disseminate India-specific fashion trends.
• VisioNxt positions India globally among countries that predict fashion trends, increasing the visibility of Indian fashion vocabulary and identity while reducing dependence on international trend agencies.

VisioNxt Overview: Key Points

• Cultural Diversity and Fashion Insights: VisioNxt focuses on India's vast cultural plurality, which includes 22 official languages, 121 languages, 270 mother tongues, and numerous tribes and religions. This diversity is a rich foundation for understanding fashion consumption and human expression, creating insights tailored to the Indian textile, fashion, and retail industries.
• Youth Demographic Impact: With over 62% of its population in the working age group and more than 54% below 25 years old, India’s young demographic significantly influences lifestyle and fashion trends. VisioNxt aims to map this emerging cohort's preferences to develop targeted industry strategies. 
• Operational Framework: VisioNxt operates from two main hubs—Chennai and New Delhi. The Insights Lab in Chennai gathers data, while the Creative Lab in Delhi translates these insights into innovative fashion trends, styles, and regional accents, ensuring a comprehensive approach to trend forecasting.
• Technology and Data Security: The organisation employs a systematic human network  across India, supported by the in-house developed VisioNxt app, which ensures data security and ethical accessibility. This infrastructure facilitates sharing and collaborating on real-time insights.
• Strategic Partnerships and Innovations: Funded by the Ministry of Textiles, Government of India, and based at the National Institute of Fashion Technology (NIFT), VisioNxt leverages its extensive network of 18 campuses and a robust alumni base. The lab has developed ‘Deep Vision,’ an indigenous trend forecasting system that combines Artificial Intelligence (AI) and Emotional Intelligence (EI) to generate actionable insights for the fashion industry.

VisioNxt Pillars

The VisioNxt spotters are trained using a distinct training module called “TrendOrb”, which stands on 6 pillars of learning, namely - Scan, Capture, Map, Cluster, Analyse and Present, in that very order, respectively. This rigorous training process enables the trend spotters to see through a clutter of endless visual cues and submit novel observations and findings. The continuous dialogue in our private social network channels ensures that ‘hype’ is segregated from ‘directions’ and map ‘shifts’ not only in fashion but also in the cultural and psychological space we operate in. Big data and “DeepVision” help to process this enormous amount of information on a daily basis into specific, ever-evolving dynamic trend clusters.

Trend Book - PARIDHI 24x25

"PARIDHI" represents a groundbreaking milestone in India's fashion and cultural landscape, emerging as the country's first-ever trend book. This publication is not just a compilation of trends; it offers a distinctive and profound perspective on the dynamic Indian cultural landscape and the evolving mindset of its people. It challenges traditional boundaries, both literal and metaphorical, encouraging readers and creators alike to introspect, explore, and transcend beyond
conventional limits. It invites its audience to explore the infinite possibilities that lie both within and beyond their current understanding of culture, fashion, and identity. This exploration is not just about physical or geographical boundaries but also about pushing the boundaries of thought, creativity, and expression.

How to access

The VisioNxt Content in Hindi and English is available through the VisioNxt portal to support weavers, manufacturers, retailers, domestic businesses, homegrown designers, and fashion brands.

Source : VisioNxt portal